Your social media content has to knock the socks off your audience. You may have acquired an enviable number of followers to your Facebook, YouTube, Twitter and Tumblr channels, but the only thing that is going to keep them there is great content. If you can provide compelling videos, articles, tweets, pictures, posts and updates that […]
Finding Valuable Content for Your Social Media Marketing Campaign Read More »
Eyes down for this week’s raft of new social media campaigns. With the start of the 2014 FIFA World Cup only a few days away, football themed initiatives feature strongly as companies seek to capitalize on this massive global event. Social Buzz Builds as World Cup Kick-off is Imminent FIFA, the international governing body of football
Social Media Campaigns Going for Goal Read More »
This week’s roundup of social media campaigns sees a global confectionary brand, an online bookmaker and a tourism department capitalize on the spontaneity, instant nature and reach of social sites. They are inventive drives that are benefiting from one of social media’s golden rules – remembering that it’s a two-way street. By providing an interactive experience
New Social Media Campaigns that Rock Read More »
Vine is one of the most rapidly growing apps in any application store, and is on its way to becoming a social media platform that will be able to rival the likes of Facebook, Twitter, Instagram and Snapchat. Having had an account almost from its release I can tell you that knowing how to use
Understanding How to Use Vine Read More »
According to Xinhua News, a recent survey by the Horizon Research Consultancy Group of Beijing noted that Chinese smartphone users tended to have different apps depending on what city they lived in, as that also determined that city’s economic tier and lifestyle habits. Here are some things to keep in mind for App use in
App Use in China Differs by Location: What Does This Mean for International Businesses Read More »
China has the world’s largest social media market with more than 300 million people regularly using blogs, social networks, microblogging sites and online forums. That’s more than the combined populations of the United Kingdom, Spain, France, Germany, Greece and Italy. The appetite for social is huge as China’s netizens spend more than 40% of their online time
How Foreign Companies Engage Consumers Via Youku Read More »
