Campaigns

Holiday Social Media Done Right: Target

Target is doing an amazing job during the 2013 holiday season conveying seasonal cheer across its social media platforms. Have you seen their Facebook page lately? The cover photo itself is incredibly festive, showing off seasonal goods, gifts, and sweet treats! With over 22 million likes, Target is implementing brand-specific hashtags across both Facebook and …

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Holiday Social Media Done Right: Macy’s

The Macy’s department store is a force to be reckoned with when it comes to social media. With 13,659,285 likes, 270,941 talking about the page and 613,070 check-ins, they wield a heavy social influence in the retail space. Not surprisingly, Macy’s is a brand that is definitely doing the Holidays right. Macy’s overarching Holiday campaign …

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From the Archives: Using Pictures in Advertising

Guess what we dug up in the archives? An article from the New York Times about using pictures for advertising, published on May 22, 1921. Learn how pictures in advertising has always had a better effect on the strategy. http://query.nytimes.com/mem/archive-free/pdf?res=F50610FC345B1B7A93C0AB178ED85F458285F9 About 90 years ago, storeowners came to the unanimous conclusion that using pictures strategically in …

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