Digital Marketing

Visual Content Management – A Must For Social Media

Visual Content Management – A Must For Social Media

In the first part of this three part series, we discuss why you should consider using a visual content management system for your social media. Historically, outbound marketing strategies such as print, TV and radio advertising were the tried and tested ways of enticing customers to make a purchase. Although, this approach hasn’t quite gone the […]

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Optimizing Social Media Publishing Times: Accounting for Geo-location

Optimizing Social Media Publishing Times: Accounting for Geo-location

It’s no secret that the key to maximizing visibility on social media is posting at opportune times. You will likely find more people scrolling through their Facebook newsfeeds on their mid-day lunch break than you will at 3am. Typically ideally post times are broken down into the following categories: the morning post (6am- 9am), the

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The Importance of Consistent Approved Social Media Content

The Importance of Consistent Approved Social Media Content

Virtually every successful company would agree that a significant portion of their advertising time (and money) should be concentrated on digital marketing which includes social media. For the last few years the internet has served as one of the primary platforms for marketing; its accessibility, thanks to smartphones and other handheld devices, has made web marketing

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