In our second part of this series, we discuss the best practices in visual content management. In a world where the volume of visual content is increasing exponentially to feed diverse distribution channels, organizations need an effective means of localizing and managing their resources to support the delivery of more immersive and engaging customer social […]
Best Practices to Ensure Visual Content Management Success Read More »
In the first part of this three part series, we discuss why you should consider using a visual content management system for your social media. Historically, outbound marketing strategies such as print, TV and radio advertising were the tried and tested ways of enticing customers to make a purchase. Although, this approach hasn’t quite gone the
Visual Content Management – A Must For Social Media Read More »
It’s no secret that the key to maximizing visibility on social media is posting at opportune times. You will likely find more people scrolling through their Facebook newsfeeds on their mid-day lunch break than you will at 3am. Typically ideally post times are broken down into the following categories: the morning post (6am- 9am), the
Optimizing Social Media Publishing Times: Accounting for Geo-location Read More »
It is widely known that China has been experiencing a prolonged period of strong economic growth. Some experts have even asserted that China will become the most powerful economy in the world as soon as this year. More and more businesses understand the high value of the Chinese consumer sector and are now engaging in
Weibo for Beginners Read More »
Virtually every successful company would agree that a significant portion of their advertising time (and money) should be concentrated on digital marketing which includes social media. For the last few years the internet has served as one of the primary platforms for marketing; its accessibility, thanks to smartphones and other handheld devices, has made web marketing
The Importance of Consistent Approved Social Media Content Read More »
With more than 150 million active monthly users and counting, Instagram is impossible to ignore. This big player in the social media arena is a runaway hit that is now one of the fastest growing social networks among marketers. Visual marketing is on the rise and every day around 55 million photos are uploaded. Whether you are a
Smart Strategies to Increase Instagram Engagement Read More »
