The humble hashtag was a grassroots invention in 2007, an idea hatched among Twitter users as a way of categorizing and sharing tweets. Since then it has gone viral and is widely used across numerous social media channels as well as establishing a presence in popular culture, turning up in advertisements and on television screens. In […]
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As we all now know just because you post something on Facebook doesn’t mean the majority of your friends or followers will see it. Facebook uses a complex algorithm to determine what is relevant to a user and what isn’t. If Facebook deems your content irrelevant to a user, for whatever reason, it is highly
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This is the internet and social media age and mouse clicking fingers need instant gratification. Paragraphs of dense verbiage and statistics that read like the chairman’s report are bypassed in favour of fresh, attractive and visually appealing material. Infographics for social media are a great way of improving your presence. Today, businesses are more than just
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In this post you will learn a number of different ways to improve your Mobile Social Media Marketing. Handheld devices are still incredibly new—they came into mass use only a few years ago. But I dare say that this small evolution has changed the very face of the internet; the mobile web has made access
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There is a common misconception among the business world that video content marketing is an expensive and time-consuming endeavour. Yet with a little know-how and Instagram’s free video capabilities, you can produce fascinating, informative and entertaining videos for next to nothing and share them instantly on your social media networks. Instagram started life as a photo
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Social media has turned customer service on its head, radically changing the way people look to companies for help. The days of customers calling up a business to complain are disappearing fast. Nobody wants to spend an hour being sent round a phone system, having to explain a problem multiple times before finally being put through
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