ocial media has radically altered the PR function but no more so than when it comes to crisis communications. Where a company once possibly had hours, or even days to respond to a crisis depending on the news cycle, they now may have only minutes to respond. Where information may have once been conveyed by […]
Preparing for a Social Media Crisis Read More »
Social media marketing for franchises is challenging. While other businesses only have one account to manage, franchises must manage multiple branch accounts across large geographic areas – while maintaining brand consistency. As a result, some franchises play it safe. In these instances, social media interactions and content become sterile. The franchise avoids risk but hinders
Social Media for Franchises: Overcoming Key Challenges Read More »
Running a business is always demanding and requires a lot of effort and time from individuals in managing positions. However, it seems that it got even harder this year. With the unstable economy and uncertainty that came with a pandemic, many business owners had to change their approach and rethink their future moves. According to
6 Advantages of Social Media Marketing That Can’t Be Ignored Read More »
The way things are going, freelancing and self-employment are likely to be the future of work. 73% of millennials now go straight into freelancing instead of joining the traditional workforce. Not to mention the fact that we’re currently experiencing the biggest ever work-from-home experiment. There will likely be a serious shift towards remote working and
How to Create Social Media Marketing Packages in 5 Simple Steps Read More »
Build brand authority and awareness in your industry online and over social media, by connecting and collaborating with experts. Creating an expert roundup is not a new tactic but it still works like a charm. An expert roundup is an article that consists of contributions from notable niche influencers who were invited to provide short
How to Create an Expert Roundup That Spreads Like Crazy Read More »
If you are not using social media for branding purposes, you are wasting a big opportunity to build an authoritative brand and make it well-known among target audiences. With nearly three billion users, social networks help businesses to interact with their fans and build long-term relationships with potential customers. But it’s not a simple process
5 Branding Strategies for Social Media Read More »
