Digital Marketing

How Social Media Changed the Marketing World Forever_BlogPost

How Social Media Changed the Marketing World Forever

Winter, 1995. Randy Conrads launches Classmates Online. The premise is simple. Create an account, add some info and then find your old friends from kindergarten, high-school and college. Rekindle the connection without getting on the phone. Then in spring 1997 Andrew Weinreich launched Six Degrees. This social network could do even more. If you had […]

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Game-changing Instagram Updates for Your Brand_Blog

Game-changing Instagram Updates for Your Brand

Savvy marketers have been on the Instagram bandwagon for sometime now, and for good reason. With more than 400 million active users, and a user base growing faster than social network usage in general in the U.S., it’s the go-to visual content platform for brands wanting to make an impact. And it just became a heck of a

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The Rise of the Chatbot: How a Digital Entity Can Promote Your Brand

The Rise of the Chatbot: How a Digital Entity Can Promote Your Brand

Back in April 2016, an announcement was made by Facebook inviting third parties to use the Facebook Messenger platform to host their own chatbots. Since then, you may have noticed the option to communicate with bots through your Facebook messenger app. When tapping the ‘Search’ bar, you’ll now see a section just for ‘Bots’—waiting for

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