The holiday season is by far the biggest retail opportunity of the year and every brand wants and needs a piece of it. Holiday retail sales account for 20 percent of total sales across the year with e-commerce sales leading the charge. This year, holiday e-commerce sales are projected to grow 10% over last year’s […]
14 Holiday Social Media Marketing Ideas Read More »
Christmas tree – check! Too much hot chocolate – check! If you’re enjoying this holiday season as much as we are, you may have gotten really creative with your Christmas social media campaigns. So why not use holiday-themed hashtags that can increase your engagement during the holidays? On networks like Twitter and Instagram, hashtags are
25 Holiday Hashtags for Bloggers, Marketers and Makers Read More »
Christmas has long since faded into memory and so the forthcoming Chinese New Year is the next big holiday season for marketers to take advantage of. Aligning a social media campaign with a special occasion and the goodwill and celebratory sentiments that go with it can go a long way to deepening your engagement with
Year of the Goat Social Media Campaigns Read More »
With the plethora of imaginative content across social media channels every day, brands are creating ever more exciting campaigns to grab attention. They are making the most of all the tools at their disposal, including videos, images and user-generated content. We see these hallmarks in some of the campaign launches during the last few days.
6 Imaginative, Engaging and Creative Social Media Campaigns Read More »
In this post you will learn how Starbucks succeeded with their Christmas Social Media Campaign and how you can too. At this time of year, more than any other the pressure is on to grab consumers. With so much competition out there, more and more brands are making social media a part of their festive
Christmas Social Media Campaign: What You Can Learn From Starbucks Read More »
We are approaching the most wonderful time of the year, so we thought we’d take a look at Marks and Spencer’s Christmas Holiday social media campaign. The retail giant’s marketing exercise deliberately started out as a low-key affair, an unbranded series of random acts of kindness. A few weeks back the company created a Twitter
Retail Giant’s Holiday Social Media Campaign & Strategy Read More »
