Facebook’s pay-to-play approach to influencer marketing just got a whole lot more interesting with the introduction of its branded content feature. Some marketing commentators have been quick to label the changes as a hit to influencer marketing, but it may also create some real opportunities for clever brands and content creators. So what exactly is […]
Why You Should Use Facebook Branded Content NOW! Read More »
An 88% open rate and 56% click through rate – it’s what marketers’ dreams are made of. If you think those figures sound too good to be true, you’d probably be right. That is, if I was talking about a regular email campaign, which I’m not. I’m not even talking about a sophisticated, automated email
A Facebook Messenger Marketing Guide for Brands Read More »
A picture tells a thousand words. If I didn’t know any better I would have said a marketer coined that phrase. Marketers have long known the power of visual content, particularly when it comes to social media. More than a third (37%) of marketers report visual marketing as their most important form of content, second only
9 Killer Carousel and Multi-Image Ideas to Tell Your Story Read More »
Facebook has become a pretty integral part of every day life. With 1.28 billion active daily users Facebook is forging ahead, leaving its competitors in the rearview mirror. Facebook has become a goldmine for marketers. But, as the social media giant has gained popularity among all demographics and introduced ads, organic reach across business pages
How to Use Facebook Tracking Pixels to Boost Conversions Read More »
Get better results from Facebook You are proud of your Facebook page. You share valuable content, engage with your followers, and have successfully built an interested, loyal audience. Now you want to grow and reach even more people. That’s when you started thinking about boosting a Facebook post to get your valuable content in front of a
Facebook Boosting 101: How to Get the Best Results Read More »
Video is taking over digital media. By 2020, Cisco predicts that video will make up 82% of the content we consume online. Social video is no exception and, unsurprisingly, we watch a lot of it on Facebook! In 2016, TechCrunch reported that we watch about 100 million hours of Facebook video every day. While The
Easy Ways to Increase Video Engagement on Facebook Read More »
