The platform you can’t afford to ignore… Pinterest is growing. The popular platform hit 175 million active monthly users in April 2017, which has grown considerably since its initial launch back in 2010. This is still a drop in the ocean compared to Facebook with its 1.94 billion active monthly users. Why should you care? […]
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Video is taking over digital media. By 2020, Cisco predicts that video will make up 82% of the content we consume online. Social video is no exception and, unsurprisingly, we watch a lot of it on Facebook! In 2016, TechCrunch reported that we watch about 100 million hours of Facebook video every day. While The
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Master your social media marketing strategy in 8 easy steps. Social media marketing – it’s easy to love, but it can also be overwhelming at times. I’ve heard from many clients and peers that creating an effective social media marketing strategy can be considered somewhat of a dark art. It’s clear that social media marketing,
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The season of long, lazy days, refreshing drinks, and too much ice cream is just around the corner! As a social media marketer, you are always on the lookout for content inspiration. Now, you’ve found it! Creating summer content can be challenging. You don’t have big holidays like Easter, Halloween or New Years to tap
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Improve your customer relationships and reap the benefits Powerful relationships are the driving force behind your business success. When your customers know, like, and trust you, they are far more likely to buy your products and services and recommend them to friends and family. But, how do you build these relationships? How do you create
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Accurate targeting in B2B social media Have you ever shared something exciting with someone, then felt let down or disappointed when they didn’t share your same level of excitement? Let’s say you’re excited about a new pair of running shoes you bought. When you share this news with your book club friends, they simply smile
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