In our second part of this series, we discuss the best practices in visual content management. In a world where the volume of visual content is increasing exponentially to feed diverse distribution channels, organizations need an effective means of localizing and managing their resources to support the delivery of more immersive and engaging customer social […]
Best Practices to Ensure Visual Content Management Success Read More »
In the first part of this three part series, we discuss why you should consider using a visual content management system for your social media. Historically, outbound marketing strategies such as print, TV and radio advertising were the tried and tested ways of enticing customers to make a purchase. Although, this approach hasn’t quite gone the
Visual Content Management – A Must For Social Media Read More »
Many of this week’s social media campaigns have one thing in common – image sharing. From food to hotel industries companies have launched numerous social media marketing campaigns asking followers to send in photographs and videos. It is a strong recognition of the power of images to generate massive social media engagement. With the ubiquity and sophistication
New Social Media Campaigns Rely on the Power of Visuals Read More »
What is the first word that comes to your mind when we say LinkedIn? Job? Employment? Well, these are the common phenomena that LinkedIn is mostly associated with. It is perhaps the most popular forum for job seekers and job providers. However, it does not imply that this platform is solely dedicated to and effective
How to Use LinkedIn to Generate (B2B) Leads Read More »
It’s no secret that the key to maximizing visibility on social media is posting at opportune times. You will likely find more people scrolling through their Facebook newsfeeds on their mid-day lunch break than you will at 3am. Typically ideally post times are broken down into the following categories: the morning post (6am- 9am), the
Optimizing Social Media Publishing Times: Accounting for Geo-location Read More »
It is widely known that China has been experiencing a prolonged period of strong economic growth. Some experts have even asserted that China will become the most powerful economy in the world as soon as this year. More and more businesses understand the high value of the Chinese consumer sector and are now engaging in
Weibo for Beginners Read More »
