Social Media

Best Practices to Ensure Visual Content Management Success

Best Practices to Ensure Visual Content Management Success

In our second part of this series, we discuss the best practices in visual content management. In a world where the volume of visual content is increasing exponentially to feed diverse distribution channels, organizations need an effective means of localizing and managing their resources to support the delivery of more immersive and engaging customer social […]

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Visual Content Management – A Must For Social Media

Visual Content Management – A Must For Social Media

In the first part of this three part series, we discuss why you should consider using a visual content management system for your social media. Historically, outbound marketing strategies such as print, TV and radio advertising were the tried and tested ways of enticing customers to make a purchase. Although, this approach hasn’t quite gone the

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New Social Media Campaigns Rely on the Power of Visuals

New Social Media Campaigns Rely on the Power of Visuals

Many of this week’s social media campaigns have one thing in common – image sharing. From food to hotel industries companies have launched numerous social media marketing campaigns asking followers to send in photographs and videos. It is a strong recognition of the power of images to generate massive social media engagement. With the ubiquity and sophistication

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Optimizing Social Media Publishing Times: Accounting for Geo-location

Optimizing Social Media Publishing Times: Accounting for Geo-location

It’s no secret that the key to maximizing visibility on social media is posting at opportune times. You will likely find more people scrolling through their Facebook newsfeeds on their mid-day lunch break than you will at 3am. Typically ideally post times are broken down into the following categories: the morning post (6am- 9am), the

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