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Cadbury’s Wispa Relaunch: A Twitter Campaign That Exploded

Cadbury’s Wispa Relaunch: A Twitter Campaign That Exploded

In this post we will show you how Cadbury’s relaunched their Wispa chocolate bar and got amazing results on Twitter with 25% increase in engagement. You will also learn how you can apply what they did to your social media campaigns and get great results too. Global confectioner Cadbury boasts a number of popular chocolate …

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3 Effective B2B Social Media Case Studies

3 Effective B2B Social Media Case Studies

B2B marketing can be extremely tricky. Since traditional marketing methods don’t really work when you’re marketing to those with the technical knowledge and expertise to assess the product, there is a need to reevaluate the campaigns that most B2Bs run in light of the current technological platforms they are using. Another factor that governs B2B …

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