Trend and case study

How Companies are Using Social Media to Manage Customer Service

How Companies are Using Social Media to Manage Customer Service

Social media has turned customer service on its head, radically changing the way people look to companies for help. The days of customers calling up a business to complain are disappearing fast. Nobody wants to spend an hour being sent round a phone system, having to explain a problem multiple times before finally being put through

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The Five Essential Rules of Social Media Engagement

The Five Essential Rules of Social Media Engagement

In this post we will take a look at what it takes to increase your Social Media engagement. Social media marketing success is not measured by numbers alone. You may have more followers than a film star, but if you’re not creating and maintaining meaningful dialogue with them your presence will count for nothing. You might as

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What You Need to Know About The Visually-Driven Content Trend

What You Need to Know About The Visually-Driven Content Trend

Believe it or not an astounding 63% of social media marketing content is now visually driven. Experts surmise that this number is only likely to grow in coming years. But visually driven content isn’t just taking the online world by storm. It’s also driving consumer engagement. Visual content consistently garners more consumer attention and consumer

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