“He Said, She Said”: Social Media Reviews, Marketing and Online SEO A study carried out by Search Metrics in 2013 measured which factors on a website are most important to ranking high on Google’s search results. The study showed that it is no longer keyword and internal link tactics that impact results most; social media […]
How Social Media Impacts SEO Read More »
Social media has turned customer service on its head, radically changing the way people look to companies for help. The days of customers calling up a business to complain are disappearing fast. Nobody wants to spend an hour being sent round a phone system, having to explain a problem multiple times before finally being put through
How Companies are Using Social Media to Manage Customer Service Read More »
In this post we will take a look at what it takes to increase your Social Media engagement. Social media marketing success is not measured by numbers alone. You may have more followers than a film star, but if you’re not creating and maintaining meaningful dialogue with them your presence will count for nothing. You might as
The Five Essential Rules of Social Media Engagement Read More »
Believe it or not an astounding 63% of social media marketing content is now visually driven. Experts surmise that this number is only likely to grow in coming years. But visually driven content isn’t just taking the online world by storm. It’s also driving consumer engagement. Visual content consistently garners more consumer attention and consumer
What You Need to Know About The Visually-Driven Content Trend Read More »
What started life as a network for reconnecting old college friends is now one of China’s biggest social media sites, with an active user base of more than 100 million people. Renren is a social media colossus and has been dubbed the “Chinese Facebook” for the many functions it has in common with the US giant.
Reaching Chinese Consumers via Renren Read More »
In this post, we will take a close look at 5 of the Best User-Generated Content Campaigns in Social Media and they made them work. Every marketing expert will confirm that word-of-mouth advertising is the best way to promote your brand. First of all, it’s the most natural type of marketing. It’s the most human
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