Have you noticed that people are starting to create free content for companies on their websites and social media channels? This is what’s called User Generated Content, and it is starting to become a big trend in Social Media Campaigns. Consumers Trust and Engage with UGC When American consumers are searching for information on a […]
The Impact of User Generated Content Read More »
In this week’s roundup of social media campaigns, we see companies and charities making use of social media tools and platforms in fun and interactive ways. Whether it involves taking photographs, throwing a bucket of water over your head or pampering a soft toy in a top hotel, fun plays a big part in helping diverse
Fun + Engagement = Superb Social Media Campaigns Read More »
In the final article in this series, we discuss the ROI of implementing a visual content management system. Using a Visual Content Management system saves organisations time and money. The savings come from reduced labour costs and reduced time spent on searching for visuals and repurposing content. To understand just how much value these systems can bring, businesses
Finding the ROI for Visual Content Management Systems Read More »
As social media platforms evolve and new ones come online, one of the common and constant themes is the prominence being given to visuals. Facebook’s acquisition of Instagram in 2012 for $1 billion was really a major turning point that told the world that in social media, visuals are where it’s at. Social media is now
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Really, the days when everybody paid attention to magazine adverts and TV marketing campaigns are disappearing as we are all glued to our smartphones and social media networks. Content marketing is where it’s at as brands compete for audience attention by providing entertaining, thoughtful and stimulating material online, including via their social networks. Visuals are playing
Attention-Grabbing New Social Media Campaigns Read More »
In our second part of this series, we discuss the best practices in visual content management. In a world where the volume of visual content is increasing exponentially to feed diverse distribution channels, organizations need an effective means of localizing and managing their resources to support the delivery of more immersive and engaging customer social
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