In the past decade, the rise of influencer marketing has effectively changed the way brands communicate their message to consumers. As consumers continue to gravitate towards social media platforms to consume news, personal updates, it’s no wonder it has also become a breeding ground for product recommendations and a new kind of WOM marketing. Influencers, […]
Why KOL Marketing Is so Effective in China Read More »
According to Xinhua News, a recent survey by the Horizon Research Consultancy Group of Beijing noted that Chinese smartphone users tended to have different apps depending on what city they lived in, as that also determined that city’s economic tier and lifestyle habits. Here are some things to keep in mind for App use in
App Use in China Differs by Location: What Does This Mean for International Businesses Read More »
As 2014 starts, it’s time to take a look back at the leaps and bounds at which social media advanced. Let’s take a look at some of the global trends that we’ve noticed in 2013 social media: 1. Facebook Has Competition Facebook stills remains #1 in the global social media charts in terms of both
A Look Back at 2013: Social Media Around the World Read More »
