A fun and fascinating mixed bag of new social media campaigns were launched during the last week. Users were given the opportunity to crush cars via the internet, bring back a TV favourite and take part in what could be the next social media viral success. At the heart of these new campaigns are interactivity and […]
Spotlight on New Social Media Campaigns Read More »
B2B marketing can be extremely tricky. Since traditional marketing methods don’t really work when you’re marketing to those with the technical knowledge and expertise to assess the product, there is a need to reevaluate the campaigns that most B2Bs run in light of the current technological platforms they are using. Another factor that governs B2B
3 Effective B2B Social Media Case Studies Read More »
In this post we will take a look at some top social media campaigns that are increasing engagement in exciting ways. It’s that time of week where we turn our gaze to some of the successful social media campaigns of recent weeks and to those that have just launched. All have come up with attractive
Clever Social Media Campaigns that Increase Engagement and Reach Read More »
Innovation doesn’t stand still and in this week’s roundup of new social media campaigns, a film company has launched a novel and immersive social media project to promote the release of its forthcoming picture. Other campaigns feature competitions, prize money and meaningful content. Among the hot news topics are the announcement of Twitter’s new office in
New Social Media Campaigns You Can Learn From Read More »
As social media platforms evolve and new ones come online, one of the common and constant themes is the prominence being given to visuals. Facebook’s acquisition of Instagram in 2012 for $1 billion was really a major turning point that told the world that in social media, visuals are where it’s at. Social media is now
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In the first part of this three part series, we discuss why you should consider using a visual content management system for your social media. Historically, outbound marketing strategies such as print, TV and radio advertising were the tried and tested ways of enticing customers to make a purchase. Although, this approach hasn’t quite gone the
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