The humble hashtag was a grassroots invention in 2007, an idea hatched among Twitter users as a way of categorizing and sharing tweets. Since then it has gone viral and is widely used across numerous social media channels as well as establishing a presence in popular culture, turning up in advertisements and on television screens. In […]
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Social media #socialmedia in Australia is in rude health, an established presence in personal and social lives, with Australians being among the highest social media users worldwide. For every hour that an Australian spends surfing the net, 14 minutes are spent on social sites, with nine of those devoted to entertainment and four to shopping. That’s
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Ever since Facebook grew to a staggering 21 million in Japan, it has left competitors in a daze and cynics having to eat their words? Experts may cite a variety of reasons for this development, but it doesn’t do much to ease the strife that local giant Mixi is being subjected to. Until recently, Mixi
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Social Media for the Chinese New Year How businesses can generate maximum engagement by tying in social media campaigns to the Chinese New Year #ChineseNewYear. Sure, the Chinese New Year #ChineseNewYear is a time for present giving, partying and an ocean of red. But away from the fireworks, lanterns and symbols, it also presents the
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