More than a week after the climax of the World Cup, the massive sporting event still looms large over the social media landscape. Analyses and statistics pore forth from platforms and brands and they have got marketers licking their lips. Elsewhere in social media, a number of small and large brands have launched brand spanking new campaigns […]
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The hashtag: in today’s world it’s a crucial component of any online marketing effort. From Twitter to Instagram the hashtag is becoming increasingly important across all social media sites. In fact, Facebook, Twitter, Flickr, Google+, Squidoo, YouTube, Instagram, Kickstarter, Tumblr, Friendfeed, Waywire, Diaspora, Tout, and Vine all use hashtags as a way to organize content.
How to Optimize Your Hashtags Read More »
Social media networks come and go. Dozens spring into existence every year only to fall by the wayside within months. A few survive and attract a decent number of subscribers. Fewer still become monster hits such as Facebook, Twitter and Pinterest. Joining the ranks of the most powerful social media platforms is the online photo-sharing, video-sharing and networking service
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With all of the dynamic social networking sites out there, it’s easy to forget about YouTube, a video-sharing website created in 2005 by three former PayPal employees. It was bought by Google in 2006 and has since then skyrocketed to popularity with use by media companies, celebrities, comedians, and amateur video bloggers. Unregistered users can
Is Your Business on Youtube? Well, It Should Be and This Is Why Read More »
This week, we take a look at some of the companies and organisations that are creating original social media content to garner fans, promote destinations and keep business running as usual. Their new social media campaigns are profiting by encouraging interaction and by being inventive and timely. So, here are some of the standout social media initiatives that have recently
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These days Twitter is situated well within the echelons of social media giants. Twitter already has an astounding 555 million users and these numbers are growing each and every day. It is estimated that roughly 135,000 new people create a Twitter account daily. Roughly 18% of all online adults use the micro-blogging site and the
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