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Creative Social Media Campaigns: The Latest with Girl Power and Turtle Power

Creative Social Media Campaigns: Girl Power and Turtle Power

From movies and football, to snack foods and feminine care products, this week’s roundup of creative social media campaigns sees a clutch of novel initiatives across several sectors as brands try to stake out new ground online and reach new consumers. They reveal just how important social media has become to local, national and global marketing […]

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How Companies are Using Social Media to Manage Customer Service

How Companies are Using Social Media to Manage Customer Service

Social media has turned customer service on its head, radically changing the way people look to companies for help. The days of customers calling up a business to complain are disappearing fast. Nobody wants to spend an hour being sent round a phone system, having to explain a problem multiple times before finally being put through

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How to Raise Your Startup’s Brand Awareness Through Social Media

How to Raise Your Startup’s Brand Awareness Through Social Media

For some time it was a real shock for old-school companies that invested in classical marketing and advertising. But then, once the Internet made it possible to share information easily, new brands appeared out of nowhere and quickly rose to the top of their respective industries. We will go over some of the best startup

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LinkedIn Marketing: 5 Essential Tips for Beginners

LinkedIn Marketing: 5 Essential Tips for Beginners

A couple years ago only a fraction of internet users were aware of LinkedIn. However, as times changed, specialized social networks came more and more into demand, and LinkedIn’s heavy emphasis on business networking helped it reach the top. Many social media specialists have stressed that LinkedIn marketing is likely to become an obvious trend

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