Social Media Campaigns to Inspire You

Social Media Campaigns to Inspire You

There aren’t too many shopping days left until Christmas, but we are still witnessing the launch of new festive social media campaigns among all the other promotional pushes. One thing that this week’s collection of campaigns have in common is their use of strong visuals, either photographs, videos or both. Not only do they take […]

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Why Managing Your Visual Content is Critical to Your Social Media Marketing Success in 2015

Why Managing Your Visual Content is Critical to Your Social Media Marketing Success in 2015

Look, we’re sorry, but we have to begin this article with an inconvenient truth. Using Google image search for visual additions to your blog posts and social media campaigns might be easy, but it’s a high risk strategy that can cost you a small fortune, especially as stock photo companies are now notorious for coming

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Santa, Space and Selfies Star in the Latest Social Media Campaigns

Santa, Space and Selfies Star in the Latest Social Media Campaigns

Santa tracking, elf naming and gift giveaways, we must be getting closer to Christmas. Many brands and organisations are taking advantage of the festive season to launch fun and engaging Christmas campaigns. But one of the week’s most interesting marketing pushes reignited public interest in space research. It followed the launch of a test flight

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Social Media Campaigns Leverage the Power of the Selfie

Social Media Campaigns Leverage the Power of the Selfie

You are the star of the show of some of this week’s new batch of social media campaigns as companies leap onto the audience trend of taking selfiies.  Savvy marketers are never far behind the pop culture zeitgeist and nothing is more fashionable on social media right now than the selfie – even better if

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