Bigfoot & Things that Go Bump in the Night: Imaginative Social Media Campaigns

Imaginative Social Media Campaigns: Bigfoot & More

Many companies and organisations have hit their social media stride and are launching confident, imaginative and engaging social media campaigns.  In this week’s look at some of the latest social media happenings, we see a movie company’s striking use of imagery and interactivity and how one financial corporation has turned to Vine for some Halloween …

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Social Media Campaigns Helping Create Openness and Transparency

Social Media Campaigns Helping Create Openness and Transparency

There is a theme underlying most of the campaigns featured in this week’s rundown of new social media activity, and that’s openness.  Organisations are realising the benefits of talking directly with their audiences and letting them peek inside their operations.  This smart PR initiative is a good way to foster some social media love.  The …

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Interview With MavSocial Founder Matthew Holden – Visual Content Management Evangelist – Laura Rubinstein

In a previous blog, I revealed that I have been using a new social media management tool MavSocial for a couple of weeks and have found it very useful for a couple of weeks and have found it very useful for posting visual content to social media. Not only does this management tool let me …

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Four of the Most Successful Brands on Facebook

Four of the Most Successful Brands on Facebook

Brands are always clamoring for more Facebook followers. After all, more followers translate into more engagement, which in turn means more visibility. Check out four of the most successful brands of Facebook — and what you can learn from them. 1. Disney With a Facebook audience that is 100 million strong, Disney is nothing short …

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