With social media marketing getting more visual, it is perhaps not surprising that many of the recently launched campaigns and news stories featured in this week’s social media roundup concern the use of great photos and videos. Study after study demonstrates how visuals generate higher engagement levels than text-based posts and updates. Here’s what’s been cooking […]
Strong Visuals for New Social Media Campaigns Read More »
With 555 million users Twitter is nothing less than a social media powerhouse. It is estimated that roughly 135,000 new people create a Twitter account daily and roughly 18% of all online adults use the micro-blogging site, though the majority of users seem to fall within the 18 to 29 demographic. With such a solid
Tips & Tricks to Boost Your Brand’s Twitter Visibility Read More »
Virtually every successful company would agree that a significant portion of their advertising time (and money) should be concentrated on digital marketing which includes social media. For the last few years the internet has served as one of the primary platforms for marketing; its accessibility, thanks to smartphones and other handheld devices, has made web marketing
The Importance of Consistent Approved Social Media Content Read More »
“He Said, She Said”: Social Media Reviews, Marketing and Online SEO A study carried out by Search Metrics in 2013 measured which factors on a website are most important to ranking high on Google’s search results. The study showed that it is no longer keyword and internal link tactics that impact results most; social media
How Social Media Impacts SEO Read More »
Week after week we see plenty of social media campaigns hitting their stride as more companies feel comfortable engaging with their networks. And this week is no exception. With so many channels available to them, brands are reaching out to bigger audiences and thinking of ever more inventive ways to capture their attention. Here’s a look
5 Awesome New Social Media Campaigns Read More »
With more than 150 million active monthly users and counting, Instagram is impossible to ignore. This big player in the social media arena is a runaway hit that is now one of the fastest growing social networks among marketers. Visual marketing is on the rise and every day around 55 million photos are uploaded. Whether you are a
Smart Strategies to Increase Instagram Engagement Read More »
