Do You Have a Back-End Social Media Marketing Plan?
Back-end marketing encompasses all marketing efforts directed towards existing customers. It is focused on nurturing relationships with customers who have already made a purchase, with the primary goal of generating profit and increasing their customer lifetime value (CLV). Back-end marketing is the marketing activity least done by companies, and it’s one of the most important. […]
Do You Have a Back-End Social Media Marketing Plan? Read More »