China has the world’s largest social media market with more than 300 million people regularly using blogs, social networks, microblogging sites and online forums. That’s more than the combined populations of the United Kingdom, Spain, France, Germany, Greece and Italy. The appetite for social is huge as China’s netizens spend more than 40% of their online time […]
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Google Plus, the social network created by Google is a relative newcomer to the social scene. The social media juggernaut was launched in 2011 and is the second biggest social media network after Facebook. There are now 300 million active monthly users on the platform, up from 190 million since May 2013. Here are some
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So just what makes a cool social media campaign? Regardless of what the gurus may tell you it is not an exact science. Having said that, there are a few guiding principles that increase chances of success. They include novelty, excitement and engagement. Every week our social media ninjas will search the digital landscape high and low to
Cool Social Media Campaigns for the Summer Read More »
Weibo is one of social media’s biggest success stories. Since its launch in August 2009 the Chinese microblogging platform has enjoyed a spectacular growth trajectory. The statistics around this powerful digital communications and marketing channel are truly staggering: 600 million – the number of registered Weibo users. 129 million – the number of monthly Weibo users. 61.4
How Western Companies Use Weibo to Seize Market Opportunities in China Read More »
The champagne corks are popping, cigars are being smoked and there are big smiles all round the office. Your latest social media campaign has generated 10,000 likes and the number of followers has gone through the roof. At first glance this is impressive stuff, you are a hit. Or are you? What kind of social media
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Social media #socialmedia is going places in the world’s most populous Islamic country, Indonesia. It has become the new breeding ground for innovative social networking sites and applications. With a fast proliferating populace spellbound with Twitter and Path, almost one-fourth of the country has easy access to the Internet. Lets take a look at the
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