Digital Marketing

Optimizing Social Media Publishing Times: Accounting for Geo-location

Optimizing Social Media Publishing Times: Accounting for Geo-location

It’s no secret that the key to maximizing visibility on social media is posting at opportune times. You will likely find more people scrolling through their Facebook newsfeeds on their mid-day lunch break than you will at 3am. Typically ideally post times are broken down into the following categories: the morning post (6am- 9am), the […]

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The Importance of Consistent Approved Social Media Content

The Importance of Consistent Approved Social Media Content

Virtually every successful company would agree that a significant portion of their advertising time (and money) should be concentrated on digital marketing which includes social media. For the last few years the internet has served as one of the primary platforms for marketing; its accessibility, thanks to smartphones and other handheld devices, has made web marketing

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Why Your Social Media Campaign Needs Influencers

Why Your Social Media Campaign Needs Influencers

It doesn’t matter whether you’re a one-person operation, medium-sized business or large corporation your social media goals are the same – to expand your presence across the web and boost traffic and sales. One of the smartest practices you can implement to help you achieve this is to identify influencers, people who are active in

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