Digital Marketing

Measuring the Power of the Pin: The Pinterest Metrics You Should Track

Measuring the Power of the Pin: The Pinterest Metrics You Should Track

Pinterest has fast become a social media superstar and currently has more than 70 million users worldwide, and many like to spend their money. Learn more about pinterest metrics and how focusing on those can improve your marketing. A study by e-commerce consultant RichRelevance that tracked 700 million shopping sessions found that Pinterest shoppers spend […]

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Tips on Creating a Business Video for YouTube

Tips on Creating a Business Video for YouTube

YouTube is the place where you find a hundred million videos viewed everyday. It is also the place where tens of millions of fresh visitors turn up everyday. It is inarguably the site for videos today, and many marketers exploit the plethora of business opportunity that lies here. Social media marketing is incomplete without interactive

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Teaching Employees to Protect Your Social Media Brand

Teaching Employees to Protect Your Social Media Brand

Social media #socialmedia has become the focal point of marketing for all business. Facebook, Twitter, YouTube, and other social media channels have proven themselves a highly effective way to reach customers and prospective customers for very little money, and more importantly, engage those customers in a dialogue that promotes your brand, and lets your followers

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How Businesses are Getting Ahead with Tumblr MavSocial cloud based platform manage social media marketing campaigns

How Businesses are Getting Ahead with Tumblr

Tumblr is hot, seriously hot. So much so that in June 2013 Yahoo paid $1.1 billion for the microblogging platform and social networking site. According to research by Pew it is the second most popular #popular social media site behind Facebook among 18-29 year-olds. Tumblr has been an ever increasing platform for businesses to take

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Social Media Video Marketing: Why More Marketers are Using It

Social Media Video Marketing: Why More Marketers are Using It

Social media marketing video has emerged as one of the fastest growing means of providing engaging content to consumers. Because today’s online marketing is not just about creating informative and entertaining blogs posts, it’s also about producing amazing images and videos that people will love and share. Learn why more and more marketers are using social

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