Facebook video marketing is shaping up to be one of the most powerful digital marketing tactics brands can use. Why? Video consumption online is reaching all-new heights. Over 55% of people watch videos online every day, with Facebook video views currently sitting at over 8 billion views per day. But it’s not just the staggering […]
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11 Psychological Marketing Tactics that are Perfect for Social Media As a business owner or marketer, you want your social media posts to get results. So why try to reinvent the wheel? We’ve handpicked the best psychological marketing tactics that work great for social media content. These examples will remove all the guesswork the next
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Marketers Didn’t Know How to Keep Content Alive Until They Discovered this Innovative Tool You have spent hours writing a great blog post, found an engaging featured image and then posted it to your social networks. Bingo! It should go viral, shouldn’t it? Maybe not as viral as a Kim Kardashian naked selfie, but you
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What’s up with using WhatsApp for marketing strategies? This nifty messenger application should not be underestimated despite the fact it isn’t your typical social network. Admittedly, marketers may be hesitant at first to dabble with WhatsApp marketing because of its strict privacy policies and zero buying potential for third-party advertising. However, that doesn’t mean that
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An 88% open rate and 56% click through rate – it’s what marketers’ dreams are made of. If you think those figures sound too good to be true, you’d probably be right. That is, if I was talking about a regular email campaign, which I’m not. I’m not even talking about a sophisticated, automated email
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