Social Media

July Kicks off with 9 Inventive Social Media Campaigns

July Kicks off with 9 Inventive Social Media Campaigns

Big news in the social media sphere this week. Buzz Aldrin, one of the astronauts on the Apollo 11 mission to the moon is launching a campaign to commemorate the event. Other new campaigns including a hilarious and inventive Twitter and video project from fast food chain Wendy’s. This is another example of how brands are thinking creatively

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What a Great Infographic Can Do for Your Social Media Presence

What a Great Infographic Can Do for Your Social Media Presence

This is the internet and social media age and mouse clicking fingers need instant gratification. Paragraphs of dense verbiage and statistics that read like the chairman’s report are bypassed in favour of fresh, attractive and visually appealing material. Infographics for social media are a great way of improving your presence. Today, businesses are more than just

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Leveraging Instagram Videos for Social Media Success

Leveraging Instagram Videos for Social Media Success

There is a common misconception among the business world that video content marketing is an expensive and time-consuming endeavour. Yet with a little know-how and Instagram’s free video capabilities, you can produce fascinating, informative and entertaining videos for next to nothing and share them instantly on your social media networks. Instagram started life as a photo

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Creative Social Media Campaigns: The Latest with Girl Power and Turtle Power

Creative Social Media Campaigns: Girl Power and Turtle Power

From movies and football, to snack foods and feminine care products, this week’s roundup of creative social media campaigns sees a clutch of novel initiatives across several sectors as brands try to stake out new ground online and reach new consumers. They reveal just how important social media has become to local, national and global marketing

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