Eyes down for this week’s raft of new social media campaigns. With the start of the 2014 FIFA World Cup only a few days away, football themed initiatives feature strongly as companies seek to capitalize on this massive global event. Social Buzz Builds as World Cup Kick-off is Imminent FIFA, the international governing body of football […]
Social Media Campaigns Going for Goal Read More »
Vine is one of the most rapidly growing apps in any application store, and is on its way to becoming a social media platform that will be able to rival the likes of Facebook, Twitter, Instagram and Snapchat. Having had an account almost from its release I can tell you that knowing how to use
Understanding How to Use Vine Read More »
According to Xinhua News, a recent survey by the Horizon Research Consultancy Group of Beijing noted that Chinese smartphone users tended to have different apps depending on what city they lived in, as that also determined that city’s economic tier and lifestyle habits. Here are some things to keep in mind for App use in
App Use in China Differs by Location: What Does This Mean for International Businesses Read More »
China has the world’s largest social media market with more than 300 million people regularly using blogs, social networks, microblogging sites and online forums. That’s more than the combined populations of the United Kingdom, Spain, France, Germany, Greece and Italy. The appetite for social is huge as China’s netizens spend more than 40% of their online time
How Foreign Companies Engage Consumers Via Youku Read More »
Google Plus, the social network created by Google is a relative newcomer to the social scene. The social media juggernaut was launched in 2011 and is the second biggest social media network after Facebook. There are now 300 million active monthly users on the platform, up from 190 million since May 2013. Here are some
The Google+ Hangouts Tips Every Business Should Know Read More »
The business world is always ringing with buzzwords. One of the most buzzed about at the moment is gamification, game-based marketing to create brand awareness and drive user engagement. The technique is also levelling the playing field. For the first time, the neighbourhood café, personal trainer, small book chain and gymnasium can have a loyalty program that
Reinventing Business Marketing with Gamification Read More »
