This week’s roundup of social media campaigns sees a global confectionary brand, an online bookmaker and a tourism department capitalize on the spontaneity, instant nature and reach of social sites. They are inventive drives that are benefiting from one of social media’s golden rules – remembering that it’s a two-way street. By providing an interactive experience […]
New Social Media Campaigns that Rock Read More »
Vine is one of the most rapidly growing apps in any application store, and is on its way to becoming a social media platform that will be able to rival the likes of Facebook, Twitter, Instagram and Snapchat. Having had an account almost from its release I can tell you that knowing how to use
Understanding How to Use Vine Read More »
According to Xinhua News, a recent survey by the Horizon Research Consultancy Group of Beijing noted that Chinese smartphone users tended to have different apps depending on what city they lived in, as that also determined that city’s economic tier and lifestyle habits. Here are some things to keep in mind for App use in
App Use in China Differs by Location: What Does This Mean for International Businesses Read More »
China has the world’s largest social media market with more than 300 million people regularly using blogs, social networks, microblogging sites and online forums. That’s more than the combined populations of the United Kingdom, Spain, France, Germany, Greece and Italy. The appetite for social is huge as China’s netizens spend more than 40% of their online time
How Foreign Companies Engage Consumers Via Youku Read More »
Google Plus, the social network created by Google is a relative newcomer to the social scene. The social media juggernaut was launched in 2011 and is the second biggest social media network after Facebook. There are now 300 million active monthly users on the platform, up from 190 million since May 2013. Here are some
The Google+ Hangouts Tips Every Business Should Know Read More »
For companies to communicate successfully with clients, it is vital that companies produce messages which compliment that general marketing strategy. Although it may sound relatively easy, dealing with content marketing can be quite complicated at times, causing much stress and uneasiness in the business. No matter how frightening the thought of content marketing may sound,
Three Reasons to Invest in Content Marketing Read More »
