Asia Pacific – MavSocial

How Western Companies Use Weibo to Seize Market Opportunities in China

Campaigns, Social Media, Trend and case study / By Matthew

Weibo is one of social media’s biggest success stories. Since its launch in August 2009 the Chinese microblogging platform has enjoyed a spectacular growth trajectory. The statistics around this powerful digital communications and marketing channel are truly staggering: 600 million – the number of registered Weibo users. 129 million – the number of monthly Weibo users. 61.4 […]

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Mixi in Japan: Will They Maintain Their Hold?

Social Media, Trend and case study / By Matthew

Ever since Facebook grew to a staggering 21 million in Japan, it has left competitors in a daze and cynics having to eat their words? Experts may cite a variety of reasons for this development, but it doesn’t do much to ease the strife that local giant Mixi is being subjected to. Until recently, Mixi

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Turning Complaints on Social Media into Positive PR

Digital Marketing, Social Media / By Matthew

No matter how hard you work or how superlative your products, services and attention to detail, you are going to receive complaints from time to time. It is a simple fact of business life. Learn to turn complaints into positive PR. In the not too distant past people would write letters, call a helpdesk or

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Three Social Media Strategies for the Chinese New Year

Campaigns, Holiday Social Marketing, Social Media, Trend and case study / By Matthew

Social Media for the Chinese New Year How businesses can generate maximum engagement by tying in social media campaigns to the Chinese New Year #ChineseNewYear. Sure, the Chinese New Year #ChineseNewYear is a time for present giving, partying and an ocean of red. But away from the fireworks, lanterns and symbols, it also presents the

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A Look Back at 2013: Social Media Around the World

Digital Marketing, Social Media, Trend and case study / By Matthew

As 2014 starts, it’s time to take a look back at the leaps and bounds at which social media advanced. Let’s take a look at some of the global trends that we’ve noticed in 2013 social media: 1. Facebook Has Competition Facebook stills remains #1 in the global social media charts in terms of both

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