Brands

CEO Interview: Matt Holden MavSocial Bullish on Visual Content CEO Interview: Matt Holden MavSocial Bullish on Visual Content Socialpreneur Deborah Anderson interviews MavSocial Founder & CEO Matt Holden on WebToolsTV Web Tools TV is a no-holds-barred live program via Google Hangouts and interviews founders of tools and tech bloggers. Transcript: Deborah Anderson: Welcome everybody to WebTools TV. This is our third episode. But that’s not what really matters tonight; what matters is our guest, Matthew Holden. Welcome, your coming to us from MavSocial…. Read More Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook. After analyzing 180,000 Facebook video posts from 20,000 Facebook pages, the study revealed a steep rise this year in the number of marketing videos… Read More Social Media Campaigns for those with the Travel Bug

Social Media Campaigns for those with the Travel Bug

In this week’s roundup of new social media campaigns, we see a number of travel related marketing endeavours as companies seek to encourage people to book their vacations. They are characterized by fun, engagement, photographs and a contest element. Elsewhere, there’s news of a big success for one European travel company on Sina Weibo and …

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Superb Social Media Campaigns during the Last Days of 2014

Superb Social Media Campaigns during the Last Days of 2014

The week of festive celebrations between Christmas and New Year’s Eve may still be in full swing, but there has been no let-up in the social media sphere. While many parts of the world are partying or relaxing, numerous companies and organisations have launched a raft of brand new social media campaigns to increase engagement …

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Retail Giant’s Holiday Social Media Campaign & Strategy

Retail Giant’s Holiday Social Media Campaign & Strategy

We are approaching the most wonderful time of the year, so we thought we’d take a look at Marks and Spencer’s Christmas Holiday social media campaign. The retail giant’s marketing exercise deliberately started out as a low-key affair, an unbranded series of random acts of kindness. A few weeks back the company created a Twitter …

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Four of the Most Successful Brands on Facebook

Four of the Most Successful Brands on Facebook

Brands are always clamoring for more Facebook followers. After all, more followers translate into more engagement, which in turn means more visibility. Check out four of the most successful brands of Facebook — and what you can learn from them. 1. Disney With a Facebook audience that is 100 million strong, Disney is nothing short …

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The Brands Doing Awesome Things on Instagram

The Brands Doing Awesome Things on Instagram

Social media networks come and go. Dozens spring into existence every year only to fall by the wayside within months. A few survive and attract a decent number of subscribers. Fewer still become monster hits such as Facebook, Twitter and Pinterest. Joining the ranks of the most powerful social media platforms is the online photo-sharing, video-sharing and networking service …

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July Kicks off with 9 Inventive Social Media Campaigns

July Kicks off with 9 Inventive Social Media Campaigns

Big news in the social media sphere this week. Buzz Aldrin, one of the astronauts on the Apollo 11 mission to the moon is launching a campaign to commemorate the event. Other new campaigns including a hilarious and inventive Twitter and video project from fast food chain Wendy’s. This is another example of how brands are thinking creatively …

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