Christmas has long since faded into memory and so the forthcoming Chinese New Year is the next big holiday season for marketers to take advantage of. Aligning a social media campaign with a special occasion and the goodwill and celebratory sentiments that go with it can go a long way to deepening your engagement with […]
Year of the Goat Social Media Campaigns Read More »
Today 1.73 billion people worldwide are using social media, and that user base is growing and expected to reach 2.55 billion people by 2017. With that large consumer audience available, business owners have amazing social media opportunities to not only expand beyond their 4 walls, but beyond country borders to reach new customers around the
Social Media Opportunities: The Global Gold Mine Read More »
It is widely known that China has been experiencing a prolonged period of strong economic growth. Some experts have even asserted that China will become the most powerful economy in the world as soon as this year. More and more businesses understand the high value of the Chinese consumer sector and are now engaging in
Weibo for Beginners Read More »
According to Xinhua News, a recent survey by the Horizon Research Consultancy Group of Beijing noted that Chinese smartphone users tended to have different apps depending on what city they lived in, as that also determined that city’s economic tier and lifestyle habits. Here are some things to keep in mind for App use in
App Use in China Differs by Location: What Does This Mean for International Businesses Read More »
China has the world’s largest social media market with more than 300 million people regularly using blogs, social networks, microblogging sites and online forums. That’s more than the combined populations of the United Kingdom, Spain, France, Germany, Greece and Italy. The appetite for social is huge as China’s netizens spend more than 40% of their online time
How Foreign Companies Engage Consumers Via Youku Read More »
Weibo is one of social media’s biggest success stories. Since its launch in August 2009 the Chinese microblogging platform has enjoyed a spectacular growth trajectory. The statistics around this powerful digital communications and marketing channel are truly staggering: 600 million – the number of registered Weibo users. 129 million – the number of monthly Weibo users. 61.4
How Western Companies Use Weibo to Seize Market Opportunities in China Read More »
