China

App Use in China Differs by Location: What Does This Mean for International Businesses

App Use in China Differs by Location: What Does This Mean for International Businesses

According to Xinhua News, a recent survey by the Horizon Research Consultancy Group of Beijing noted that Chinese smartphone users tended to have different apps depending on what city they lived in, as that also determined that city’s economic tier and lifestyle habits. Here are some things to keep in mind for App use in …

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How Foreign Companies Engage Consumers Via Youku

How Foreign Companies Engage Consumers Via Youku

China has the world’s largest social media market with more than 300 million people regularly using blogs, social networks, microblogging sites and online forums. That’s more than the combined populations of the United Kingdom, Spain, France, Germany, Greece and Italy. The appetite for social is huge as China’s netizens spend more than 40% of their online time …

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How Western Companies Use Weibo to Seize Market Opportunities in China

How Western Companies Use Weibo to Seize Market Opportunities in China

Weibo is one of social media’s biggest success stories. Since its launch in August 2009 the Chinese microblogging platform has enjoyed a spectacular growth trajectory. The statistics around this powerful digital communications and marketing channel are truly staggering: 600 million – the number of registered Weibo users. 129 million – the number of monthly Weibo users. 61.4 …

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