Creating an online social media experience that resonates with your customers should be the sole focus of your social media marketing strategy. However, it’s easy to get lost in the pursuit of numbers: likes, shares, and how your presence online compares to your competitors. It’s essential to focus on a return on income, but not […]
Brand Experiences: How to Market Emotionally and Memorably Read More »
Live streaming strategy: building brand authenticity by going off-script With multiple platforms releasing or developing a live streaming feature, now is the time to consider whether live streaming could enhance your customers’ online experience and strengthen your online presence. Whether you choose Periscope, Facebook Live, or any of the many popular platforms, live streaming has
The Top Live Streaming Strategies of Big Brands Read More »
While it’s really fun to run reports with a click of a button, easy clicking isn’t enough to get marketers and small business owners thinking critically about social media. Real data analysis means you’re not just monitoring how your feeds are doing, you’re figuring out why. You’re coming up with hypotheses and testing your assumptions.
How to Conduct Actionable Social Media Analysis Read More »
The one good thing about Facebook Pages’ low organic reach Organic reach on Facebook has been steadily on the decline for businesses since the social media giant began making routine changes to its News Feed algorithm in 2012. Prior to the algorithm update, brands relied heavily on time-of-day and day-of-week performance metrics to reach their
Facebook: Why Low Overlap Matters More Than Low Organic Reach Read More »
Publishing a Video to Facebook Doesn’t Need to Be Difficult MavSocial is the only social media management solution that allows you to upload videos to directly to the major social media networks (including Facebook and YouTube etc) for instream viewing. This means that you can use video content in your social media campaigns without having to log
How to Upload Videos to Facebook Using MavSocial Read More »
You need to get on top of your social media #socialmedia marketing posting strategies right from the start. The temptation for newbies is to pin, tweet and post throughout the day, a scattergun approach that rarely hits a target. To maximize your efforts we will go over some of the best times to schedule your facebook
What is the Best Time to Schedule Your Facebook Posts? Read More »
