Really, the days when everybody paid attention to magazine adverts and TV marketing campaigns are disappearing as we are all glued to our smartphones and social media networks. Content marketing is where it’s at as brands compete for audience attention by providing entertaining, thoughtful and stimulating material online, including via their social networks. Visuals are playing […]
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Social media #socialmedia in Australia is in rude health, an established presence in personal and social lives, with Australians being among the highest social media users worldwide. For every hour that an Australian spends surfing the net, 14 minutes are spent on social sites, with nine of those devoted to entertainment and four to shopping. That’s
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YouTube #YouTube has audience figures that dwarf those of major TV networks. More than a billion unique users visit one of the world’s largest search engines every month. The video sharing website’s phenomenal power and reach spells out opportunity in flashing neon lights, something that hasn’t escaped the notice of the small business community. According
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Consumer Engagement and Cupid Across the board, from drinks brands to airlines and retail chains, companies are rolling out a raft of Valentine’s Day-themed social media campaigns. Cupid’s bow is quivering as the god of love #love prepares to send his arrows shooting toward the hearts of romantic couples #RomanticCouples all over the world. When
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Humans were using images to convey messages and tell stories long before the written word arrived on the scene. Whether painting on cave walls, drawing lines in the sand or carving on trees, our ancient ancestors knew the power of a good picture. Learn how to maximize your campaigns with social media pictures and videos.
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