This week’s roundup of social media campaigns sees a global confectionary brand, an online bookmaker and a tourism department capitalize on the spontaneity, instant nature and reach of social sites. They are inventive drives that are benefiting from one of social media’s golden rules – remembering that it’s a two-way street. By providing an interactive experience […]
New Social Media Campaigns that Rock Read More »
China has the world’s largest social media market with more than 300 million people regularly using blogs, social networks, microblogging sites and online forums. That’s more than the combined populations of the United Kingdom, Spain, France, Germany, Greece and Italy. The appetite for social is huge as China’s netizens spend more than 40% of their online time
How Foreign Companies Engage Consumers Via Youku Read More »
So just what makes a cool social media campaign? Regardless of what the gurus may tell you it is not an exact science. Having said that, there are a few guiding principles that increase chances of success. They include novelty, excitement and engagement. Every week our social media ninjas will search the digital landscape high and low to
Cool Social Media Campaigns for the Summer Read More »
The champagne corks are popping, cigars are being smoked and there are big smiles all round the office. Your latest social media campaign has generated 10,000 likes and the number of followers has gone through the roof. At first glance this is impressive stuff, you are a hit. Or are you? What kind of social media
The Social Media Metrics You Need to Know Read More »
These days there are no guarantees that a social media marketing campaign will become successful. Social outlook and virtual fads are changing too rapidly to be sure of anything on the Internet. As such, Internet marketers are becoming more important and to some extent can be compared with academic researchers. Nevertheless, the unpredictability of Internet
5 Successul Social Media Campaign Examples Read More »
Social media #socialmedia in Australia is in rude health, an established presence in personal and social lives, with Australians being among the highest social media users worldwide. For every hour that an Australian spends surfing the net, 14 minutes are spent on social sites, with nine of those devoted to entertainment and four to shopping. That’s
Australia’s Red Hot Social Media Market Read More »
