In this week’s roundup of new social media campaigns, we see a number of travel related marketing endeavours as companies seek to encourage people to book their vacations. They are characterized by fun, engagement, photographs and a contest element. Elsewhere, there’s news of a big success for one European travel company on Sina Weibo and […]
Social Media Campaigns for those with the Travel Bug Read More »
In honour of Earth Day, the space agency NASA launched a Global Selfie campaign. People all over the planet were invited to take a picture of their local environment and submit it to one of NASA’s social media channels. This was for inclusion in a mosaic image that would look like how the Earth appeared
Why a NASA Visual Content Marketing Campaign was a Success Read More »
Great content is at the heart of many of the new social media campaigns that have been launched in the last few days. Such is the view of its importance that one brand has brought in staff to respond to customers by providing them with customized content. In the news section, we highlight expert opinion
Want Effective Social Media Campaigns? Use Compelling Content! Read More »
The week of festive celebrations between Christmas and New Year’s Eve may still be in full swing, but there has been no let-up in the social media sphere. While many parts of the world are partying or relaxing, numerous companies and organisations have launched a raft of brand new social media campaigns to increase engagement
Superb Social Media Campaigns during the Last Days of 2014 Read More »
With the plethora of imaginative content across social media channels every day, brands are creating ever more exciting campaigns to grab attention. They are making the most of all the tools at their disposal, including videos, images and user-generated content. We see these hallmarks in some of the campaign launches during the last few days.
6 Imaginative, Engaging and Creative Social Media Campaigns Read More »
We are approaching the most wonderful time of the year, so we thought we’d take a look at Marks and Spencer’s Christmas Holiday social media campaign. The retail giant’s marketing exercise deliberately started out as a low-key affair, an unbranded series of random acts of kindness. A few weeks back the company created a Twitter
Retail Giant’s Holiday Social Media Campaign & Strategy Read More »
