social media content

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A Foolproof Guide to Making Viral Content on Social Media

Social media platforms such as Facebook, Twitter and Instagram have taken the world by storm. Part of their success can be attributed to the rise in popularity of smartphones and portable devices. However, no one can deny the multi-billion user base which actively uses one or several social media platforms daily. This makes social media …

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Bigfoot & Things that Go Bump in the Night: Imaginative Social Media Campaigns

Imaginative Social Media Campaigns: Bigfoot & More

Many companies and organisations have hit their social media stride and are launching confident, imaginative and engaging social media campaigns.  In this week’s look at some of the latest social media happenings, we see a movie company’s striking use of imagery and interactivity and how one financial corporation has turned to Vine for some Halloween …

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The Importance of Consistent Approved Social Media Content

The Importance of Consistent Approved Social Media Content

Virtually every successful company would agree that a significant portion of their advertising time (and money) should be concentrated on digital marketing which includes social media. For the last few years the internet has served as one of the primary platforms for marketing; its accessibility, thanks to smartphones and other handheld devices, has made web marketing …

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5 Outstanding New Social Media Campaigns

5 Outstanding New Social Media Campaigns

This week, we take a look at some of the companies and organisations that are creating original social media content to garner fans, promote destinations and keep business running as usual. Their new social media campaigns are profiting by encouraging interaction and by being inventive and timely. So, here are some of the standout social media initiatives that have recently …

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Content Marketing Vs Traditional Marketing – How They Compare

Content Marketing Vs Traditional Marketing – How They Compare

In this post you will learn about Content Marketing vs Traditional Marketing, and the key advantages for your business. Marketing has always been about telling stories that capture an audience’s imagination and moves them to act. The more compelling the story the more likely customers will embrace the message. Traditional marketing does it with television, radio and …

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