There aren’t too many shopping days left until Christmas, but we are still witnessing the launch of new festive social media campaigns among all the other promotional pushes. One thing that this week’s collection of campaigns have in common is their use of strong visuals, either photographs, videos or both. Not only do they take […]
Social Media Campaigns to Inspire You Read More »
In this post we will take a look at some top social media campaigns that are increasing engagement in exciting ways. It’s that time of week where we turn our gaze to some of the successful social media campaigns of recent weeks and to those that have just launched. All have come up with attractive
Clever Social Media Campaigns that Increase Engagement and Reach Read More »
As social media platforms evolve and new ones come online, one of the common and constant themes is the prominence being given to visuals. Facebook’s acquisition of Instagram in 2012 for $1 billion was really a major turning point that told the world that in social media, visuals are where it’s at. Social media is now
The Power of Visuals for Social Media Marketing Read More »
In our second part of this series, we discuss the best practices in visual content management. In a world where the volume of visual content is increasing exponentially to feed diverse distribution channels, organizations need an effective means of localizing and managing their resources to support the delivery of more immersive and engaging customer social
Best Practices to Ensure Visual Content Management Success Read More »
In the first part of this three part series, we discuss why you should consider using a visual content management system for your social media. Historically, outbound marketing strategies such as print, TV and radio advertising were the tried and tested ways of enticing customers to make a purchase. Although, this approach hasn’t quite gone the
Visual Content Management – A Must For Social Media Read More »
From movies and football, to snack foods and feminine care products, this week’s roundup of creative social media campaigns sees a clutch of novel initiatives across several sectors as brands try to stake out new ground online and reach new consumers. They reveal just how important social media has become to local, national and global marketing
Creative Social Media Campaigns: Girl Power and Turtle Power Read More »
