social media success

Awesome Examples of Engaging Social Media Campaigns

Awesome Examples of Engaging Social Media Campaigns

Innovation, imagination, humour and lots of user-generated content are the standout features of the social media campaigns featured in this week’s roundup. They include a fascinating video quiz on YouTube to promote Ireland as a top tourist destination. All demonstrate that social media success can be achieved by giving followers something interesting to see and/or do. Guilty …

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Imaginative Social Media Campaigns Give Companies a Marketing Boost

Imaginative Social Media Campaigns Give Companies a Marketing Boost

Imagination, fun and engagement clearly win the day when it comes to social media marketing success. This week’s attention-grabbing campaigns feature an intrepid jungle trek and a small ski town painted blue. If you are scratching your head wondering how to excite consumers with your next social media campaign, take a look at some of those …

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How to Design a Social Media Campaign

How to Design a Social Media Campaign

Developing, designing, and executing an effective social media campaign isn’t an easy feat. But social media campaigns are a crucial component of effective branding and advertising. For social media success, be sure to keep the following in mind. 1.     Choose the most effective platforms. The majority of social media users do have a Facebook account …

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Leveraging Instagram Videos for Social Media Success

Leveraging Instagram Videos for Social Media Success

There is a common misconception among the business world that video content marketing is an expensive and time-consuming endeavour. Yet with a little know-how and Instagram’s free video capabilities, you can produce fascinating, informative and entertaining videos for next to nothing and share them instantly on your social media networks. Instagram started life as a photo …

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