As social media platforms evolve and new ones come online, one of the common and constant themes is the prominence being given to visuals. Facebook’s acquisition of Instagram in 2012 for $1 billion was really a major turning point that told the world that in social media, visuals are where it’s at. Social media is now […]
The Power of Visuals for Social Media Marketing Read More »
Really, the days when everybody paid attention to magazine adverts and TV marketing campaigns are disappearing as we are all glued to our smartphones and social media networks. Content marketing is where it’s at as brands compete for audience attention by providing entertaining, thoughtful and stimulating material online, including via their social networks. Visuals are playing
Attention-Grabbing New Social Media Campaigns Read More »
In our second part of this series, we discuss the best practices in visual content management. In a world where the volume of visual content is increasing exponentially to feed diverse distribution channels, organizations need an effective means of localizing and managing their resources to support the delivery of more immersive and engaging customer social
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Many of this week’s social media campaigns have one thing in common – image sharing. From food to hotel industries companies have launched numerous social media marketing campaigns asking followers to send in photographs and videos. It is a strong recognition of the power of images to generate massive social media engagement. With the ubiquity and sophistication
New Social Media Campaigns Rely on the Power of Visuals Read More »
What is the first word that comes to your mind when we say LinkedIn? Job? Employment? Well, these are the common phenomena that LinkedIn is mostly associated with. It is perhaps the most popular forum for job seekers and job providers. However, it does not imply that this platform is solely dedicated to and effective
How to Use LinkedIn to Generate (B2B) Leads Read More »
It’s no secret that the key to maximizing visibility on social media is posting at opportune times. You will likely find more people scrolling through their Facebook newsfeeds on their mid-day lunch break than you will at 3am. Typically ideally post times are broken down into the following categories: the morning post (6am- 9am), the
Optimizing Social Media Publishing Times: Accounting for Geo-location Read More »
