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A 30-Second Guide to Social Media Visual Content Management Systems

A 30-Second Guide to Social Media Visual Content Management Systems

Digital Asset Management, Digital Marketing, Social Media / By

Social media visual content management systems are smart organisational tools that streamline the process of cataloguing, storing and retrieving digital assets such as photos, images, videos and even audio files. Some systems also include access to vast image stock image libraries and sophisticated visual analytics to help track of visual content engagement across pages and networks. […]

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6 Imaginative, Engaging and Creative Social Media Campaigns

6 Imaginative, Engaging and Creative Social Media Campaigns

Campaigns, Digital Marketing, Holiday Social Marketing, Social Media / By

With the plethora of imaginative content across social media channels every day, brands are creating ever more exciting campaigns to grab attention. They are making the most of all the tools at their disposal, including videos, images and user-generated content. We see these hallmarks in some of the campaign launches during the last few days.

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Why Managing Your Visual Content is Critical to Your Social Media Marketing Success in 2015

Why Managing Your Visual Content is Critical to Your Social Media Marketing Success in 2015

Digital Asset Management, Digital Marketing / By

Look, we’re sorry, but we have to begin this article with an inconvenient truth. Using Google image search for visual additions to your blog posts and social media campaigns might be easy, but it’s a high risk strategy that can cost you a small fortune, especially as stock photo companies are now notorious for coming

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Best Practices to Ensure Visual Content Management Success

Best Practices to Ensure Visual Content Management Success

Digital Marketing, Social Media / By

In our second part of this series, we discuss the best practices in visual content management. In a world where the volume of visual content is increasing exponentially to feed diverse distribution channels, organizations need an effective means of localizing and managing their resources to support the delivery of more immersive and engaging customer social

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