visual content

CEO Interview: Matt Holden MavSocial Bullish on Visual Content

CEO Interview: Matt Holden MavSocial Bullish on Visual Content

Socialpreneur Deborah Anderson interviews MavSocial Founder & CEO Matt Holden on WebToolsTV Web Tools TV is a no-holds-barred live program via Google Hangouts and interviews founders of tools and tech bloggers. Transcript: Deborah Anderson: Welcome everybody to WebTools TV. This is our third episode. But that’s not what really matters tonight; what matters is our […]

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Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform

Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform

Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook. After analyzing 180,000 Facebook video posts from 20,000 Facebook pages, the study revealed a

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INFOGRAPHIC: Facebook vs. Twitter in Super Bowl XLIX

INFOGRAPHIC: Facebook vs. Twitter in Super Bowl XLIX

A social media research report that was recently conducted for American consumers who have interacted with a company’s mobile ad network showed that more people expect to follow along with the Super Bowl on Facebook social media (44.3 percent) than Twitter (18 percent). The research by conducted by Fluent. The main challenge for Facebook and

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A 30-Second Guide to Social Media Visual Content Management Systems

A 30-Second Guide to Social Media Visual Content Management Systems

Social media visual content management systems are smart organisational tools that streamline the process of cataloguing, storing and retrieving digital assets such as photos, images, videos and even audio files. Some systems also include access to vast image stock image libraries and sophisticated visual analytics to help track of visual content engagement across pages and networks.

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6 Imaginative, Engaging and Creative Social Media Campaigns

6 Imaginative, Engaging and Creative Social Media Campaigns

With the plethora of imaginative content across social media channels every day, brands are creating ever more exciting campaigns to grab attention. They are making the most of all the tools at their disposal, including videos, images and user-generated content. We see these hallmarks in some of the campaign launches during the last few days.

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