Many of this week’s social media campaigns have one thing in common – image sharing. From food to hotel industries companies have launched numerous social media marketing campaigns asking followers to send in photographs and videos. It is a strong recognition of the power of images to generate massive social media engagement. With the ubiquity and sophistication […]
New Social Media Campaigns Rely on the Power of Visuals Read More »
What is the first word that comes to your mind when we say LinkedIn? Job? Employment? Well, these are the common phenomena that LinkedIn is mostly associated with. It is perhaps the most popular forum for job seekers and job providers. However, it does not imply that this platform is solely dedicated to and effective
How to Use LinkedIn to Generate (B2B) Leads Read More »
It’s no secret that the key to maximizing visibility on social media is posting at opportune times. You will likely find more people scrolling through their Facebook newsfeeds on their mid-day lunch break than you will at 3am. Typically ideally post times are broken down into the following categories: the morning post (6am- 9am), the
Optimizing Social Media Publishing Times: Accounting for Geo-location Read More »
It is widely known that China has been experiencing a prolonged period of strong economic growth. Some experts have even asserted that China will become the most powerful economy in the world as soon as this year. More and more businesses understand the high value of the Chinese consumer sector and are now engaging in
Weibo for Beginners Read More »
With social media marketing getting more visual, it is perhaps not surprising that many of the recently launched campaigns and news stories featured in this week’s social media roundup concern the use of great photos and videos. Study after study demonstrates how visuals generate higher engagement levels than text-based posts and updates. Here’s what’s been cooking
Strong Visuals for New Social Media Campaigns Read More »
With 555 million users Twitter is nothing less than a social media powerhouse. It is estimated that roughly 135,000 new people create a Twitter account daily and roughly 18% of all online adults use the micro-blogging site, though the majority of users seem to fall within the 18 to 29 demographic. With such a solid
Tips & Tricks to Boost Your Brand’s Twitter Visibility Read More »
