The internet has become what television was to the marketing world twenty years ago– a vast, open field for advertising, which is effecting the buying habits of more people than anything has in the history of the world. In our current web culture that is characterized by immediate gratification and users who have the shortest […]
Pulse Check: Visual Engagement via Social Media Platforms in 2014 Read More »
Many companies and organisations have hit their social media stride and are launching confident, imaginative and engaging social media campaigns. In this week’s look at some of the latest social media happenings, we see a movie company’s striking use of imagery and interactivity and how one financial corporation has turned to Vine for some Halloween
Imaginative Social Media Campaigns: Bigfoot & More Read More »
There is a theme underlying most of the campaigns featured in this week’s rundown of new social media activity, and that’s openness. Organisations are realising the benefits of talking directly with their audiences and letting them peek inside their operations. This smart PR initiative is a good way to foster some social media love. The
Social Media Campaigns Helping Create Openness and Transparency Read More »
In a previous blog, I revealed that I have been using a new social media management tool MavSocial for a couple of weeks and have found it very useful for a couple of weeks and have found it very useful for posting visual content to social media. Not only does this management tool let me
Brands are always clamoring for more Facebook followers. After all, more followers translate into more engagement, which in turn means more visibility. Check out four of the most successful brands of Facebook — and what you can learn from them. 1. Disney With a Facebook audience that is 100 million strong, Disney is nothing short
Four of the Most Successful Brands on Facebook Read More »
How many times a week do you use images in your social marketing content? Daily? Several times a day? Using visual content in your online marketing is nearly mandatory now. If you want your content to attract attention and get shared, it’s got to stand out. And what better way to get noticed than by using
MavSocial – The Social Dashboard for Visual Content Marketers Read More »
