Awesome Examples of Engaging Social Media Campaigns

Awesome Examples of Engaging Social Media Campaigns

Innovation, imagination, humour and lots of user-generated content are the standout features of the social media campaigns featured in this week’s roundup. They include a fascinating video quiz on YouTube to promote Ireland as a top tourist destination. All demonstrate that social media success can be achieved by giving followers something interesting to see and/or do. Guilty …

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3 Effective B2B Social Media Case Studies

3 Effective B2B Social Media Case Studies

B2B marketing can be extremely tricky. Since traditional marketing methods don’t really work when you’re marketing to those with the technical knowledge and expertise to assess the product, there is a need to reevaluate the campaigns that most B2Bs run in light of the current technological platforms they are using. Another factor that governs B2B …

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5 Tips to Improve Your Pinterest Marketing Strategy

5 Tips to Improve Your Pinterest Marketing Strategy

Nowadays Pinterest is one of the most widely used and trendiest social media sites across the world. Why? What is it that makes Pinterest unique? Pinterest offers a huge variety of options for its users (as does any successful social channel). However, its secret for success lies in its core purpose. The bottom line of this …

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