Target is doing an amazing job during the 2013 holiday season conveying seasonal cheer across its social media platforms. Have you seen their Facebook page lately? The cover photo itself is incredibly festive, showing off seasonal goods, gifts, and sweet treats! With over 22 million likes, Target is implementing brand-specific hashtags across both Facebook and […]
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Toys “R” Us is the one-stop shop for all of your toy-gifting needs and this holiday season and they want to keep track of how they are fulfilling their customers’ shopping lists with the hashtag #WishinAccomplished. Learn how Toys R Us Social Media has accomplished great success with their campaigns. It’s a great way
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The Macy’s department store is a force to be reckoned with when it comes to social media. With 13,659,285 likes, 270,941 talking about the page and 613,070 check-ins, they wield a heavy social influence in the retail space. Not surprisingly, Macy’s is a brand that is definitely doing the Holidays right. Macy’s overarching Holiday campaign
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Those little blocks of data, known as QR (quick response) codes, might not be very popular here in the States, but they have taken off in Asia and remain a popular way for individuals to interact and share information. According to a China QR Code Market Study by Kleiner Perkins in 2013, China is now
Guess what we dug up in the archives? An article from the New York Times about using pictures for advertising, published on May 22, 1921. Learn how pictures in advertising has always had a better effect on the strategy. http://query.nytimes.com/mem/archive-free/pdf?res=F50610FC345B1B7A93C0AB178ED85F458285F9 About 90 years ago, storeowners came to the unanimous conclusion that using pictures strategically in
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