B2B marketing can be extremely tricky. Since traditional marketing methods don’t really work when you’re marketing to those with the technical knowledge and expertise to assess the product, there is a need to reevaluate the campaigns that most B2Bs run in light of the current technological platforms they are using. Another factor that governs B2B […]
3 Effective B2B Social Media Case Studies Read More »
In this week’s roundup, we examine various examples of social media campaigns, all of which you can certainly learn from. We see how one company is working with social to try and reach a new market and how flight passengers are being shamed by having their photos posted online. All of the featured initiatives provide inspirational
Examples of Social Media Campaigns You Can Learn From Read More »
In this post we will take a look at some top social media campaigns that are increasing engagement in exciting ways. It’s that time of week where we turn our gaze to some of the successful social media campaigns of recent weeks and to those that have just launched. All have come up with attractive
Clever Social Media Campaigns that Increase Engagement and Reach Read More »
Today 1.73 billion people worldwide are using social media, and that user base is growing and expected to reach 2.55 billion people by 2017. With that large consumer audience available, business owners have amazing social media opportunities to not only expand beyond their 4 walls, but beyond country borders to reach new customers around the
Social Media Opportunities: The Global Gold Mine Read More »
Imagination, fun and engagement clearly win the day when it comes to social media marketing success. This week’s attention-grabbing campaigns feature an intrepid jungle trek and a small ski town painted blue. If you are scratching your head wondering how to excite consumers with your next social media campaign, take a look at some of those
Imaginative Social Media Campaigns Give Companies a Marketing Boost Read More »
Developing, designing, and executing an effective social media campaign isn’t an easy feat. But social media campaigns are a crucial component of effective branding and advertising. For social media success, be sure to keep the following in mind. 1. Choose the most effective platforms. The majority of social media users do have a Facebook account
How to Design a Social Media Campaign Read More »
