Innovation doesn’t stand still and in this week’s roundup of new social media campaigns, a film company has launched a novel and immersive social media project to promote the release of its forthcoming picture. Other campaigns feature competitions, prize money and meaningful content. Among the hot news topics are the announcement of Twitter’s new office in […]
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Have you noticed that people are starting to create free content for companies on their websites and social media channels? This is what’s called User Generated Content, and it is starting to become a big trend in Social Media Campaigns. Consumers Trust and Engage with UGC When American consumers are searching for information on a
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In this week’s roundup of social media campaigns, we see companies and charities making use of social media tools and platforms in fun and interactive ways. Whether it involves taking photographs, throwing a bucket of water over your head or pampering a soft toy in a top hotel, fun plays a big part in helping diverse
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Really, the days when everybody paid attention to magazine adverts and TV marketing campaigns are disappearing as we are all glued to our smartphones and social media networks. Content marketing is where it’s at as brands compete for audience attention by providing entertaining, thoughtful and stimulating material online, including via their social networks. Visuals are playing
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In the first part of this three part series, we discuss why you should consider using a visual content management system for your social media. Historically, outbound marketing strategies such as print, TV and radio advertising were the tried and tested ways of enticing customers to make a purchase. Although, this approach hasn’t quite gone the
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Many of this week’s social media campaigns have one thing in common – image sharing. From food to hotel industries companies have launched numerous social media marketing campaigns asking followers to send in photographs and videos. It is a strong recognition of the power of images to generate massive social media engagement. With the ubiquity and sophistication
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