There is a theme underlying most of the campaigns featured in this week’s rundown of new social media activity, and that’s openness. Organisations are realising the benefits of talking directly with their audiences and letting them peek inside their operations. This smart PR initiative is a good way to foster some social media love. The […]
Social Media Campaigns Helping Create Openness and Transparency Read More »
Brands are always clamoring for more Facebook followers. After all, more followers translate into more engagement, which in turn means more visibility. Check out four of the most successful brands of Facebook — and what you can learn from them. 1. Disney With a Facebook audience that is 100 million strong, Disney is nothing short
Four of the Most Successful Brands on Facebook Read More »
Nowadays Pinterest is one of the most widely used and trendiest social media sites across the world. Why? What is it that makes Pinterest unique? Pinterest offers a huge variety of options for its users (as does any successful social channel). However, its secret for success lies in its core purpose. The bottom line of this
5 Tips to Improve Your Pinterest Marketing Strategy Read More »
In the final article in this series, we discuss the ROI of implementing a visual content management system. Using a Visual Content Management system saves organisations time and money. The savings come from reduced labour costs and reduced time spent on searching for visuals and repurposing content. To understand just how much value these systems can bring, businesses
Finding the ROI for Visual Content Management Systems Read More »
As social media platforms evolve and new ones come online, one of the common and constant themes is the prominence being given to visuals. Facebook’s acquisition of Instagram in 2012 for $1 billion was really a major turning point that told the world that in social media, visuals are where it’s at. Social media is now
The Power of Visuals for Social Media Marketing Read More »
In our second part of this series, we discuss the best practices in visual content management. In a world where the volume of visual content is increasing exponentially to feed diverse distribution channels, organizations need an effective means of localizing and managing their resources to support the delivery of more immersive and engaging customer social
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