For companies who are looking to market their brand on a global level but do not know where to start, we need only refer to the strategies that you apply locally, but adapt them culturally. Social media marketing has revolutionized the PR industry and we can use sites like Facebook, Twitter, Tumblr, Instagram, and Pinterest […]
3 Asian Social Media Network Sites You Should Have on Your Radar Read More »
The heady days of the mid 2000’s, when brands first started to get serious about #Facebook marketing, could be considered the Wild West. From confusion on Facebook rules, to suspicious third-party Apps, there was a fly-by-your-seat style of social media marketing that made this an exciting time to live through as a marketer. Here are
Holiday Social Media Done Right: PetSmart Read More »
The global athletic apparel giant, Nike, has always done things their way. Since launching in 1964 out of the backseat of founder Phil Knight’s car after track meets, #Nike has been doing things in interesting ways in every aspect of their business. We were curious how Nike Social Media (who has 2.4 million Twitter followers)
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Amazon This mega online retailer is back with some new holiday social media campaign strategies. Amazon’s Facebook page has over 22 million likes, while its Twitter page has about 865,000 followers. If we take a closer look at some of the company’s new strategies, we can see how they are trying to increase their Twitter
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The Macy’s department store is a force to be reckoned with when it comes to social media. With 13,659,285 likes, 270,941 talking about the page and 613,070 check-ins, they wield a heavy social influence in the retail space. Not surprisingly, Macy’s is a brand that is definitely doing the Holidays right. Macy’s overarching Holiday campaign
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Those little blocks of data, known as QR (quick response) codes, might not be very popular here in the States, but they have taken off in Asia and remain a popular way for individuals to interact and share information. According to a China QR Code Market Study by Kleiner Perkins in 2013, China is now
